Wednesday Jan 18, 2023

Ep. 15 - ’If we think just with what we know, we are not thinking much at all,’ says Mark Wilson - Great Business Minds

Welcome to another episode of the Great Business Minds podcast, the definitive show for the business of digital infrastructure.


Great Business Minds is brought to you by Portman Partners, the premiere executive search firm for the digital infrastructure industry.  With 50+ years of experience, no other firm can match their knowledge, discretion, and connections with the best top level talent in the sector.  Are you seeking great business minds for your digital infrastructure business? Contact Portman Partners.


In this first episode of 2023, we are joined by a special guest who is an expert in design, especially business design.


Mark Wilson is CEO at Futurestate Design, formerly known as Wilson Fletcher, a London-based business innovation consultancy which has over the last 20 years gained unique insights into challenges of driving transformative change in established organisations from their work with leading companies around the world.

A digital strategist with more than 30 years' experience Mark is also the author of 'Futurestate Design - how to step out of the past to create a business fit for the future', and a regular face on business changing platforms.


He has also founded Cronycle – a content intelligence platform – and authored an MSc in Digital Service Design with Brunel University.


As if that wasn’t enough, he is also an advisor to several startups giving them guidance on branding, positive transformation, and advice on market dynamics, always without forgetting the value of branding, consistency and visual language.


In this episode we discuss not only his journey through the years but also how design impacts a business and how digital infrastructure organisations can win better at the branding game, including quick actions that anyone can take today to up their branding resilience.


Here at the GBM podcast, we hope you enjoy this episode and do leave us a review and share it with your contacts. We invite you back again for the next episode with another big name in the digital infrastructure space.

If you want to get more from the definitive podcast for the business of digital infrastructure, make sure you subscribe to Great Business Minds.

See you soon!


This episode features our commercial partner Portman Partners, the leading executive search firm working exclusively in the digital infrastructure sector. Visit for more information.


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